In regards to editorials, i love looking at them and analysing technical and concept based elements. I find it really fun and interesting to do when looking through magazines and digital blogs. Within this blog post, i am going to be speaking on 2 seperate editorials (from the publication POP) and analysing them in terms of concept, pose, technical aspects and model choice.
- GUCCI, SPRING 2019 AD
This editorial is absolutely fabulous, personally i really love the concept of the 1920’s party scene, it reads as fun, quirky and colourful, which is just what the clothing shown within the editorial is. The latest releases from Gucci have been designed with a certain era in mind, the tailoring of suits and silhouette of fringe dresses screams the 1920’s, which is what makes the editorial make sense, there is a clear purpose for this idea. The models shown can be seen as fairly difficult to analyse since there are so many, however those that can be identified are very interesting choices. The female models have rather round faces and somehow look as though they could fit right into a genuine 1920’s photograph. The images depict socialites and business elites, the casting seems to be very fitting, due to the casting director choosing models whom reflect those roles.
In regards to the rule of thirds, the first image is focused moreover to the left. This is due to the appearance of the female model. However, the second image is exceptionally central, down to the positioning of the models. There is something happening in each corner of the image, this is something i appreciate as it keeps you looking at the image for a little while longer than normal. Technically, the images are of course exceptional, with a budget like what Gucci possess however, this is a given. Both images look as though they have been shot in black and white and later coloured, very 1920’s. I do however doubt that this was the case.
2. MSGM, SPRING 2019 AD
This editorial is also well done in my opinion, i find a lot of inspiration in the method of shooting, which i will speak about during this analysis. What i like about this editorial is the Y2K connotations seen within the imagery, in terms of styling, model and makeup. I assume that the images are stills from a video recording. This is simply due to the way the images present themselves (unfocused, gritty, blurred). This is a very different format to the way the Gucci advert was shot, which i assume was with a high quality DSLR. The images are also mainly close-ups, this then makes the rule of thirds aspect of the images quite simple as each part of the image has something to fill the frame.
Speaking of simplicity, the images are very much that. From the choice of model to the styling and makeup choices, this MSGM editorial is in complete contrast with the previous Gucci ad. The colours within the MSGM ad are also very muted, this creates a more informal feeling to the image and makes it almost relate-able to those who were born within the 2000’s and remembers the fall of the VCR.
ELL, FASHION PHOTOGRAPHY 